Legal & Compliance
Privacy Policy
Effective Date: · Last Updated:
Overview
Packternity, a brand of Guangzhou DingJian Printing & Packaging Co., Ltd. ("we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website packternity.com or contact us for business inquiries.
This policy is designed to comply with the General Data Protection Regulation (GDPR) (EU) 2016/679, as well as applicable data protection laws in the jurisdictions where we operate, including Europe and Southeast Asia.
By accessing our website or submitting your information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms herein, please discontinue use of our website.
Data Controller: Guangzhou DingJian Printing & Packaging Co., Ltd., operating under the Packternity brand, Guangzhou, China.
Information We Collect
A. Information You Provide Directly
We collect personal data that you voluntarily provide when you:
- Submit a contact form, sample request, or inquiry form on our website
- Provide your business email address to receive communications or catalogues
- Communicate with us via email, phone, or instant messaging platforms (e.g., WhatsApp, WeChat)
- Request product samples, quotations, or place orders
This may include: full name, job title, company name, business email address, phone number, shipping address, and project requirements.
B. Information Collected Automatically
When you visit our website, we may automatically collect certain technical data, including:
- Device & Browser Information: IP address, browser type and version, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, referring URLs, click patterns
- Location Data: General geographic location inferred from IP address (country/city level only)
C. Information from Third Parties
We may receive information about you from third-party platforms such as LinkedIn, trade directories, or referral partners when you engage with our brand through those channels. This information is used solely for business development purposes.
How We Use Your Data
We process your personal data on the following legal bases and for the following purposes:
| Purpose | Legal Basis (GDPR) |
|---|---|
| Responding to inquiries, sample requests, and quotations | Contractual necessity / Legitimate interests |
| Processing orders and coordinating production & logistics | Performance of a contract |
| Sending product updates, catalogues, and promotional content | Consent (opt-in) / Legitimate interests |
| Improving website performance and user experience | Legitimate interests |
| Complying with legal obligations and regulatory requirements | Legal obligation |
| Preventing fraud and ensuring website security | Legitimate interests |
We will not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects without your explicit consent.
Data Sharing & International Transfers
We do not sell, rent, or trade your personal data to third parties for their marketing purposes. We may share your data only in the following limited circumstances:
- Service Providers: Trusted third-party vendors who assist us in operating our website, conducting business, or servicing you (e.g., hosting providers, email platforms, logistics partners), subject to strict data processing agreements.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, your data may be transferred as part of that transaction.
- Legal Requirements: When required by law, regulation, court order, or governmental authority.
- Protection of Rights: To protect the rights, property, or safety of Packternity, our clients, or others.
As an international company serving clients in Europe and Southeast Asia, your data may be transferred to and processed in countries outside the European Economic Area (EEA). Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.
Data Protection & Security
We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted through our website
- Access controls limiting data access to authorized personnel only
- Regular security assessments and updates to our systems
- Staff training on data protection responsibilities and confidentiality obligations
While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any data breach in accordance with applicable laws, including notifying affected individuals and relevant authorities where required.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Specifically:
- Business inquiry data is retained for up to 3 years from last contact to support ongoing business relationships.
- Order and transaction records are retained for 7 years to comply with accounting and tax regulations.
- Marketing consent records are retained until you withdraw your consent.
- Website analytics data is retained for up to 26 months, after which it is anonymized or deleted.
After the applicable retention period, your data is securely deleted or anonymized.
Your Rights Under GDPR
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data under the GDPR:
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data ("right to be forgotten"), subject to legal obligations.
Right to Object
Object to processing based on legitimate interests or for direct marketing purposes.
Right to Restriction
Request that we restrict processing of your data in certain circumstances.
Right to Portability
Receive your data in a structured, machine-readable format or transfer it to another controller.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing. To unsubscribe from marketing communications, use the unsubscribe link in any email or contact us directly.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority (e.g., the ICO in the UK, or your national supervisory authority in the EU).
Children's Privacy
Our website and services are directed exclusively at business professionals and are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a minor, we will take prompt steps to delete such information. If you believe we may have collected data from a child, please contact us immediately.
Changes to This Policy
We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or operational procedures. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or a prominent notice on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of our website after any changes constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact our data protection contact point:
Packternity -- Guangzhou DingJian Printing & Packaging Co., Ltd.
We aim to respond to all privacy-related inquiries within 30 days of receipt.
This Privacy Policy was last reviewed and updated on . It supersedes all previous versions. For archived versions of this policy, please contact us at the address above.
Privacy Policy
Effective date: January 1, 2025 · Last updated: January 1, 2025
Packternity (a trademark of Guangzhou DingJian Printing & Packaging Co. Ltd.) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or engage with our services.
Data Controller
The data controller responsible for your personal information is:
Guangzhou DingJian Printing & Packaging Co. Ltd.
Trading as: Packternity
Established: 2005 · Guangzhou, China
Email: [email protected]
If you have any questions about how we handle your personal data, please contact us using the details above or refer to Section 11 of this policy.
Information We Collect
We collect personal data only when necessary and through lawful means. The categories of information we may collect include:
Business Contact Information
- · Full name and job title
- · Company name and business address
- · Business email address and phone number
- · Country and region of operation
Inquiry & Quote Request Data
- · Product specifications and packaging requirements
- · Order quantities and budget range
- · Design files, artwork, or brand guidelines submitted voluntarily
- · Messages and correspondence history
Technical & Usage Data
- · IP address and approximate geographic location
- · Browser type, version, and operating system
- · Pages visited, time on site, and referral source
- · Cookie identifiers and session data (see Section 5)
Note: We do not collect sensitive personal data (e.g., health information, financial account details, or government identification numbers) through this website.
How We Use Your Information
We use the personal data we collect for the following business purposes:
Responding to Inquiries
Processing quote requests, answering product questions, and providing sampling information.
Order Fulfillment
Managing production, quality control, shipping, and delivery coordination for confirmed orders.
Business Communication
Sending order updates, production status reports, and relevant service notifications.
Website Improvement
Analyzing usage patterns to improve website content, navigation, and user experience.
Marketing (with consent)
Sending newsletters, new product updates, or promotional materials only where you have opted in.
Legal Compliance
Meeting obligations under applicable laws, including trade, tax, and export regulations.
We will not use your data for any purpose incompatible with the purposes described above without obtaining your prior consent.
Legal Basis for Processing (GDPR)
For visitors and customers in the European Economic Area (EEA) and the United Kingdom, we process your personal data under the following lawful bases as defined by the General Data Protection Regulation (GDPR):
| Processing Purpose | Legal Basis |
|---|---|
| Responding to inquiries and quote requests | Pre-contractual steps |
| Order processing and fulfillment | Performance of contract |
| Website analytics and improvement | Legitimate interests |
| Marketing emails and newsletters | Consent |
| Legal and regulatory compliance | Legal obligation |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms. You may object to this processing at any time (see Section 9).
Data Sharing & Third Parties
We do not sell, rent, or trade your personal data to third parties. We may share your data only in the following limited circumstances:
-
Service Providers: Trusted third-party vendors who assist in operating our website and business (e.g., web hosting, CRM platforms, email delivery services). These processors are bound by data processing agreements and may not use your data for their own purposes.
-
Logistics Partners: Shipping and freight partners to whom we provide necessary contact and delivery information to fulfill your order.
-
Analytics Providers: Anonymized or pseudonymized usage data may be shared with analytics services (such as Google Analytics) to help us understand website performance.
-
Legal Authorities: Where required by applicable law, court order, or regulatory authority, we may disclose personal data to comply with legal obligations.
-
Business Transfers: In the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of the business transaction, subject to equivalent data protection obligations.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention guidelines are:
When data is no longer required, it is securely deleted or anonymized in accordance with our data disposal procedures.
Data Security & Protection
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
SSL/TLS Encryption
All data transmitted between your browser and our website is encrypted using HTTPS.
Access Controls
Strict role-based access controls ensure only authorized personnel can access personal data.
Secure Data Storage
Personal data is stored on secure servers with regular backups and vulnerability monitoring.
Staff Training
All staff with access to personal data receive regular data protection training.
In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours, and affected individuals without undue delay, as required by GDPR Article 33-34.
Your Rights
Depending on your location, you may have the following rights regarding your personal data. EEA and UK residents have rights under GDPR; Southeast Asian residents may have additional rights under local laws (e.g., Thailand PDPA, Singapore PDPA).
Right of Access
Request a copy of the personal data we hold about you and information on how it is being used.
Right to Rectification
Request correction of inaccurate or incomplete personal data we hold about you.
Right to Erasure ("Right to be Forgotten")
Request deletion of your personal data where there is no compelling reason for its continued processing, subject to legal retention obligations.
Right to Restrict Processing
Request that we limit how we use your data in certain circumstances, such as while a dispute is being resolved.
Right to Data Portability
Receive your personal data in a structured, machine-readable format and transmit it to another controller where technically feasible.
Right to Object
Object to processing based on legitimate interests or for direct marketing purposes. We will stop processing unless we demonstrate compelling legitimate grounds.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
How to exercise your rights: Submit a written request to [email protected]. We will respond within 30 days (extendable by up to 2 months for complex requests). We may need to verify your identity before processing your request. There is no charge for exercising your rights unless requests are manifestly unfounded or excessive.
If you believe your rights have been violated, you have the right to lodge a complaint with your local supervisory authority. For EEA residents, this is your national Data Protection Authority (DPA). For UK residents, this is the Information Commissioner's Office (ICO) at ico.org.uk.
International Data Transfers
As a China-based company serving customers in Europe and Southeast Asia, your personal data may be transferred to and processed in the People's Republic of China and other countries where our service providers operate.
When transferring personal data from the EEA or the UK to countries not recognized as providing an adequate level of data protection, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission, incorporated into our agreements with third-party processors.
- Adequacy decisions where applicable, where the destination country has been recognized as providing adequate protection.
- Explicit consent where transfers are necessary for the performance of a contract at your request.
You may request a copy of the transfer safeguards we have in place by contacting us at [email protected].
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact our data privacy team:
[email protected]
Registered Address
Guangzhou, China
We aim to respond to all privacy-related requests within 30 calendar days. For complex requests, we may extend this period by up to 2 months and will notify you accordingly.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date at the top of this page. We encourage you to review this policy regularly. Continued use of our website following any update constitutes acceptance of the revised policy.